Sport, Media and Marketing

The new combination, does not help According to the international Federation of swimming ( Fina), the new Speedo combination is not responsible at all for recent records.
During the last European championship, mainly Alain Bernard but others athletes beat records. Press, athletes,  plus different federation said that they got those results mainly because of this combination and….because of doping.
Anyway both Italian and German federation won’t give the permission to their athlete during their national championships that are actually happening in April and used to qualify for the JO in Beijing. Italians and Germans want all swimmers to wear the same combination to keep the balance, plus they wait as well the authorization of the International federation to give the green light for JO.
Recently the Canadian federation said the same thing, no Speedo during their National. Just because it’s won’t be possible to have one for all their athletes. But they will be able to provide one for each athlete during the Jo.
Then my question is why it should be different in swimming than in running, or soccer are others sports. Technology is an obvious point in sport, it is part of the evolution. If this combination does not help, why does all this federation want to use it! It must help a lot. Even to beat records. That’s obvious…So What.  Then stop the hypocrisy, this combination help, but swimming is a sport like the others, then, let’s use this combination during the next event but for all.
Moreover, maybe Speedo made a better job in terms of research. Nike, Adidas,  Rip curl, all brands provide the best technology to their sponsored athlete. Swimming  again can not be different.

Philippe Dauvier.

Athletes are faster, and records are falling like during the last European swimming championships. Each time we hear about a new record, we talk about doping. It must be hard as an athlete to deal with. Next Jo in Beijing will face the same problem!
We’ve heard about Chinese athletes convinced for doping those last years. Obviously they are not alone, but the actuality around human rights, press liberty and so on, stresses the fact that we could see strange records, athletes unknown so far, beating records. Especially regarding a new doping process that appears in China. Certain foodstuffs are contaminated by steroids and other anabolic steroids that if they are consumed by athletes, those last ones could be controlled positive. This process is used by trainers, federation without telling to their athletes!!!!! But this phenomena is especially present   in normal food you can buy everywhere.
 The food safety is a problem mattering in China. But in the approach of the Olympic Games this problem worries more and more the authorities given the possibilities of positive results in the controls antidoping in case of absorption of contaminated food.
Anyway, the CIO announced dope test on the occasion of the Games of Peking will be strengthened. The increase would be of the order of 25 % with regard to the number of tests realized for the Olympic Games in Athens. They should turn to  4 500 for an event which will see 10 000 athletes.
Then this idea of boycott is a bad one. We have to go there, we have to show to the earth what is happening there, in terms of human rights, Doping control and so on. Without forgetting chinese people that maybe want to see their rights moving up. Sport  is the pefect time to reconcile the world.

Philippe Dauvier.

The Financial Swiss Bank GE Money Bank and the Federation Swiss Beach Soccer claim their lengthy collaboration in lengthening of 3 years the sponsoring contract which link them.

Their collaboration which has strated in 2006, allow to the Swiss Beach Soccer to encourage the players professionalization and to develop it. The GE Money Bank is happy to continue to crew the sport of future as well as the national Swiss Team on the way of success. The team spirit and the dynamism of this sport are fascinating and agree exactly with spirit of the Bank.

Amateur football club fans have launched on internet an operation of buying back of their team, inspired by the control of England on the Ebbsfleet United club. Launched on 1^st april, the operation engage people to pay 39,95€ by year to become co owner of their team, the “Fortuna Cologne”, and to decide of its mechanism. 

The pomotors of this operation, like Sonke Wortmann, have decided to stop this operation on the 30/03/2009 to hope receive approximately 30 000 persons, which wil allow to hold 51% of club turnover and to provide an ambitious budget, and evolve in first division. 

This operation is the first example in Germany of participatif web in football. Each member of the community could participate with just “one click” to decisions which will be submitted like team composition, tactik choices or transfer. 

The national handball league announced that it has retained 4 case files: Dailymotion, Eurosport, Orange Sport and Sport+, within the framework of its invitation to tender to TV Rights diffusion of the Division 1 to 2008-2011.

The professional league is glad to see the interest manifested for the professional Handball. It will inform all this operators of its choice to the next week.
Three distincts lots are proposed: The direct diffusion of the mean match each day of championnship, the others track meet and a “review”
 
The rights have held since 3 years by Eurosport whose the contract will conclude at the end of june 2008. The finale decision will be done in April.

 The Italian Brand become the technical sponsor and official sponsor of the Londoner team “Queen Park Rangers”, team hold by Flavio Briatore, fo the Five next years.
The italian company will provide at all the team, sportswear and accessories for match, leisures and official exits. The development of new sportwear products inspired by the English team is also predicted. The Queens Park Ranger Team is proud of their Sponsor “Lotto Sport Italia and is sure that it  will bring lots of benefits as well as on the field that outside. This partnership will increase the notoriety of the Brand in England but also everywhere in the world thanks to the important coverage of English Championship. This contrat amount to 25,5 M€, on five years.

The American giant of sports equipments Nike has sent its subsidiary specialised on hockey, Bauer, for 135 M€. Created in 1927, the company has been a part of Nike for 12 years. It hold today the world market leadership of Hockey thanls to the brand Nike Bauer Hockey, which could again used on existing products for a period of 2 years according yo the contract. Today, Nike ambition is to become the numer one in terms of football, whose the first place is actually occupated by Adidas. Nike must concentrate on its “main strength. According to the agreement signed between the both parties, Bauer will be take up by a group of investors led by the investment funds Kohlberg & Company and the old hockey player Graeme Roustab.

Source: www.hitwise.com 
Is it a surprise to find the Liverpool FC, Man utd and Arsenal FC websites in the 10 most-visited football website last week in UK? Probably not. Indeed those 3 teams are doing very well in Champions League. But what about Chelsea FC, the only team of the Big 4 not represented? It is a proof again that the London club is not so popular outside its area. What to say regarding Leeds United??? Here is THE popular club by excellence! Even in League 1 (the English 3^rd division), the Yorkshire club has kept many fans across the UK.